H.C. Brill Announces Partnership with Alex’s Lemonade Stand
Foundation to Raise Funds and Awareness for Childhood
Cancer
by Jen Volpe, National Promotion Manager • 10 August
2009
H.C. Brill partnered with their retail customers and
Alex’s Lemonade Stand Foundation this summer to raise money
and awareness toward finding a cure for childhood cancer.
Alex's Lemonade Stand Foundation for Childhood Cancer emerged
from the front yard lemonade stand of cancer patient Alexandra
"Alex" Scott (1996-2004). At the age of 4, Alex announced that she
wanted to hold a lemonade stand to raise money to help find a cure
for all children with cancer. To date, the foundation bearing her
name has raised more than $25 million towards fulfilling her dream
of finding a cure, funding over 100 research projects
nationally.
Brill’s retail customers were offered rebates on select
Brill products, including lemon cookies, lemon fillings, icings,
lemon cakes and more. The retailers were encouraged to donate the
rebates to Alex’s Lemonade Stand Foundation. Marked products
were promoted at more than 1,300 retail stores with signage
describing Alex’s Lemonade Stand Foundation.
Brill also hosted an Alex’s Lemonade Stand at the
International Dairy, Deli and Bakery Association tradeshow held in
Atlanta in June. Visitors to the exhibit could purchase lemonade
and make donations.
"Brill is proud to help out with this worthy cause," Brill
president Bret Weaver said. "Childhood cancer is devastating to any
family. By helping to continue what Alex started, we all hope to
find a cure."